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The Gift Cards Will Keep On Giving

Jan 11, 2018

As the gift-giving holidays come to a close, many of us find ourselves in possession of one or more gift cards.  The cards are becoming increasingly popular:  in 2015, a survey of American consumers found that 93% of respondents had either given or received a gift card, and industry experts project that by 2018 the total volume of gift cards will reach or exceed $160 Billion.

In prior years, consumers were sometimes surprised to learn, after some delay in accessing the benefits of the gift card, that significant portions of the face value had been lost due to “service fees,” or that the gift card had even expired.

The specter of that unpleasant surprise is no longer a concern in light of legislation passed in New York State just before the 2016 holiday season.  Under the new law, service fees cannot be charged to unused gift card balances until 25 months after issuance of the card, and any monthly service fees that are applied before the 36th month must be waived if the card is used within three years of the date of issuance. The law also mandates that all gift cards’ terms and conditions describe the exact procedure for replacing a lost card, and none expire before five years from issue date.

At the time the law was enacted, Governor Andrew Cuomo explained:  "These new protections will help prevent New Yorkers from being nickeled and dimed by hidden costs and fees.  No one expects an asterisk when buying a gift card and I'm proud to sign this legislation to help ensure consumers get their money's worth."

For assistance, please contact a member of our Business practice. 

This publication is intended as an information source for clients, prospective clients, and colleagues and constitutes attorney advertising. The content should not be considered legal advice and readers should not act upon information in this publication without individualized professional counsel.

About MCCM

McConville Considine Cooman & Morin, P.C. is a full-service law firm based in Rochester, New York, providing high-quality legal services to businesses and individuals since 1979.  With over a dozen attorneys and a full paralegal support staff, the firm is well-positioned to right-size services tailored to each client. We are large enough to provide expertise in a broad range of practice areas, yet small enough to devote prompt, personal attention to our clients.

We represent a diverse range of clients located throughout New York State and New England.  They include individuals, numerous manufacturing and service industry businesses, local governments, and health care professionals, provider groups, facilities and associations. We also serve as local counsel to out-of-state clients and their attorneys who have litigation pending in Western New York courts.  For more information, please contact us at 585.546.2500.